Convenience is and has been for years a key growth driver of new products in the food and beverage industry. It's interesting to see that even with the massive shift toward better for you foods that convenience is still hugely important. Given how crowded the BFY food space is becoming, it will likely become even more important. Zupa Noma with their drinkable soups and Califia Farms' with their RTD BFY coffee options are just the beginning of what I will believe will be a wave of BFY convenience.
Click the image for Food Drive's complete article on 5 new convenience oriented products.